Gold Town Games extends license agreement regarding Wayne Gretzky’s ambassadorial role in World Hockey Manager. The agreement began at the end of 2019 and will now apply until the end of 2021. The agreement contains an option for extension.
- The collaboration with Gretzky works very well, it gives the World Hockey Manager a clear profile to build the brand around, which also strengthens the company’s opportunities to enter into other business partnerships. In 2021, we look forward to working more with Gretzky in our marketing, not least in hockey and his own home country Canada, says Gold Town Games CEO Pär Hultgren
During the year, the company will use existing marketing material with Gretzky, as the pandemic made production of new content more difficult. Thanks to this, the license fee for using Gretzky’s brand during the period has been significantly reduced, which entails reduced costs during the year.
- We generated a lot of marketing material for the first contract period with Gretzky, so we have plenty of material to change the content of the game and market World Hockey Manager. It is with pride and honor that we continue to work to consolidate the World Hockey Manager’s market position together with the world’s largest hockey profile of all time, concludes Pär Hultgren.
This information is such that Gold Town Games is required to publish in accordance with the EU Market Abuse Regulation (EU No. 596/2014). The information was submitted, through the care of the specified contact person, for publication 2021-05-07 14:39 CET.
Pär Hultgren
VD
ir@goldtowngames.com
GOLD TOWN GAMES develops its own technology and design platform for mobile sports manager games. The company is headquartered in Skellefteå and is led by CEO Pär Hultgren. A committed team consisting of a total of 16 employees produces and publishes World Hockey Manager, World Football Manager and together with the subsidiary Sideline Labs, an upcoming American football game. Gold Town Games’ vision is to be a world leader in mobile sports management games by challenging and developing the genre.
